![]() Wikinomics provides compelling evidence that the emerging 'creative commons' can be a boon, not a threat to business. Wikinomics reveals the next historic step – the art and science of mass collaboration where companies open up to the world. Collaboration – externally with consumers and customers, suppliers and business partners, and internally across business and organization boundaries – is critical. "No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Joseph Weinman, Executive Director, Strategy and Emerging Services, ATT Not content to merely report on this revolution, they cogently explain root causes and provide key insights that any business or technology leader must have to remain competitive." ![]() ![]() "If you think you know it all already, think again - Don Tapscott and Anthony Williams provide deep insights and clarify early trends at the dynamic intersection of collaboration and leading edge IT, stopping along the way to address innovative approaches to managing intellectual property, the emerging prosumer society where anyone can simultaneously be a producer or consumer, and open platforms to harness collective intelligence. ![]() Reviews What people are saying about 'Wikinomics' ![]()
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